Welcome to the FIRST and only dedicated Bike-Training studio in the Coulee Region**


We are ready to give you a great workout.  Whether you are looking to get in shape, build your power for racing, or just love to bike we think you will love our studio.  It is not like anything you have experienced in the La Crosse County area.   This is not a “spin class.”  **Unlike a spin studio, at Rock and Ride, you will have the joy of riding YOUR OWN BIKE on our state of the art trainers.  This training regime has been proven time and time again for professional cyclists, triathletes and "leizure" riders.  Each workout is individualized regardless of your level of fitness or power on your bike. 

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Find out about our studio, our name, and the results you can achieve using our state-of-the-art trainers.

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Ready to take the next step?   Find out how convenient riding your OWN BIKE during the winter months can be!

Find Out How →


We provide individualized training programs, for both personal fitness and competitive triathlon training.

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Single ride



  • DROP IN pricing
  • Avail for class or open riding
  • Excludes TT Series
  • Great intro offer!




  • FLEXIBLE, riding option!
  • Avail for (10) riding sessions
  • Expires (6)mo from purchase
  • FREE bike storage
Most popular




  • UNLIMITED (1mo) riding
  • Available for all riding options
  • Excludes TT Series
  • FREE bike storage

SPECIAL DISCOUNTS(*) for vintage riders (65+), military, corporate affiliates, teachers, and students      Learn More →


Rock and Ride gave me a fun and challenging way to improve my overall fitness. I was in awe of how much more I was capable of achieving when I finally hit the road in Spring!
— Kristine H.
Kim and Leo are knowledgeable, kind and patient. The coaching was fantastic! I can only imagine how READY I will be by spring after working out here the winter months
— Rosemary R
Training at Rock and Ride prepared me for Ride the Rockies. I couldn’t have imagined completing that tour without it!
— Nick S.