New Riders

Welcome! Whether you are a competitive cyclist or new to cycling, your class experience is tailored to your level of fitness.

Prepare For Class

What to bring

At Rock and Ride, we'll set up your bike and get everything dialed in before your first class. Please arrive 15 minutes early and bring the following items:

1. Your bike
2. Your shoes
3. Your cycling or athletic clothes
4. Your water bottle

Ready to Ride

What to expect

Our instructor will set your bike up on the trainer, help you find an effort level that works for your fitness, and properly calibrate your bike. All you need to do is get on your bike are ride!

Class types vary, however, all classes are meant to challenge you to increase your fitness while enjoying a fun ride. Your instructor will help you with specific adjustments to improve your bike posture, cadence, and overall riding experience.

444 Main Street, La Crosse WI

Our Studio Location

We're located at 444 Main St Suite 202 La Crosse WI 54601. The City Square building is on the corner of 5th and Main St in La Crosse. We are located in the lower level (basement) of the building. Use the building door on 5th to enter, follow the stairs to the basement where you'll see our doors to enter the studio.

Good Things to Know

Class Signup

You'll create a PunchPass account to quickly access our class schedule and use your pass to reserve a class.

Cancellation Policy

If you're unable to attend, we ask that you cancel 12 HRS before class to allow for those on a waiting list. Repeat no-shows may be charged a $10 fee.


We have on-site showers, restrooms, lockers, and towels available for sweating it out during your ride.

Bike Storage

If you choose to leave your bike, we'll lock it up and store it until your next visit. Our staff will have your bike set up and ready to ride before class.

Bike Compatibility

Our CompuTrainers can accommodate road, time trial, hybrid, and trail bikes. Snow bike and mountain bike tires are too wide to fit in the trainer.


Need something? We have nutrition bars, gel packs, hydration supplements, and more for purchase. Pick up a Rock and Ride jersey here too!

New members,

get 20 days for $20.